A What's What


Matthew W. DeCoste

Matt grew up in West Roxbury, Massachusetts and started his career in advertising after graduating from Northeastern University with a degree in Media Arts and Design. He quickly learned that professionals write about their careers in the third person, an unfortunate trend he is unwilling to buck.

In the winter of 2006, he moved to New York City to work for Deutsch New York as a digital designer. His major contribution was designing TYLENOL's website during the "Feel Better" campaign. 

After a stint at Havas Worldwide, he joined Grey New York, in 2012, as an art director to work on the Red Lobster "Sea Food Differently" campaign. While at Grey he provided art direction for clients such as Olive Garden, Marriott, and the University of Pittsburgh Medical Center. He won a Cannes Lion, in 2015, for his part in putting Kevin Bacon in a commercial for the American Egg Board.

In late 2015 he joined IBM's iX division as an Associate Design Director designing interfaces and prototypes for the automotive and aviation sectors—most notably for ExxonMobil, General Motors, and Boeing. He went to Apple's campus in Cupertino and participated in their MobileFirst for iOS workshop; he also earned his Practioner badge in IBM's Design Thinking program. 

Matt spends his time outside of work writing and taking photographs for this site, holding his breath that one day he will become a big, mega-rich icon as a result.

He lives with his wife, Sarah, on the Upper West Side of Manhattan.




IBM (New York) 2015-
Grey Group (New York) 2011-2015
Havas Worldwide (New York) - 2010-2011
Deutsch, Inc. (New York) - 2007-2010
Freelance AKQA (New York) - 2006
Freelance ATTIK (New York) - 2005

2015 Cannes Lion (Bronze)

Selected Client List
American Egg Board / Anheuser-Busch / AOL / Coca-Cola / Darden Concepts, Inc. (Olive Garden & Red Lobster)  /  Dr. Scholl's / Exxon Mobil Corporation  /  General Motors  /  Marriott International / Michael J. Fox Foundation / NESTLE / PNC Bank / University of Pittsburgh Medical Center  / USAA

Northeastern University - 2000-2004
BS, Media Arts and Design


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