I'm gellin' like...

To help promote Dr. Scholl's custom-fit orthotics, we suggested people choose their outrageously comfortable doppelgänger and then share it with their friends.

 
  Art Direction, Concept, & Design Copywriter: Bryan Windham Agency: Havas New York

 

Art Direction, Concept, & Design
Copywriter: Bryan Windham
Agency: Havas New York