A Hail Mary to get to the game
EDGE Shave Gel started a Twitter campaign revolving around the hashtag #soirritating, which allowed users to tweet the brand their irritations and EDGE would try to help out. I decided to aim high and tweet them my irritation of not having tickets to the sold out Patriots-Jets game. I ended up going to the game, thanks to EDGE.
Afterwards, I was contacted by several news outlets to share my story detailing how I used social media to connect with a brand, culminating with an interview with Advertising Age.
Edge Shave Gel Uses Twitter for Random Acts of Kindness (Advertising Age)
Man Tweets Irritations, Receives Free Tickets to Jets-Patriots Game (AOL News)
A Shave Gel Company Is Marketing at the Edge (Talent Zoo)
Patriots Fan Gets Free Tickets to Jets Game from Edge (Patriots Propaganda)