Nobody knows eggs better than Bacon

 

Kevin Bacon, that is. In the spring of 2015, I was responsible for the art direction of a viral advertising campaign for the American Egg Board starring everyone's favorite first degree. 

 
 
 
 
 
 
 
 

Selected Press

 

Kevin Bacon Does Ads for Eggs, Because What Goes Better With Eggs Than Bacon? 
American Egg Board finds its perfect endorser
 (AdWeek)
Watch Kevin Bacon Fulfill His Destiny in This Bizarre Egg Ad (TIME)
Nothing goes better with eggs than a side of Kevin Bacon (Mashable)
Kevin Bacon Finally Made an Ad for Eggs (New York Magazine)
Kevin Bacon Stars in Genius Commercial for Eggs (Complex)

Art Direction
Director: Martin Granger
Creative Directors: Jay Hunt, Pete Gosselin, Ari Halper (Executive Creative Director), Steve Krauss (Executive Creative Director), Brad Mancuso, Susan LaScala Wood
Agency: Grey New York